Picture this: you are at a company picnic when suddenly, it starts to rain. Then the attendees, from shareholders to CEOs take out their umbrellas. Each one has your logo on it. Now, you have a bunch of powerful people acting as walking billboards for you.
Of course, you may be asking ‘why umbrellas?’. The answer is simple – it’s more visible than virtually all other promotional products. Think of pens, or coffee cups – don’t get us wrong, they can be great, but they can also be virtually invisible to the general public.
Why Choose Promotional Umbrellas for Your Brand?
Every time it rains, umbrellas give exposure to brands who realise the value of their presence. Not only that, but they’re also practical and useful. Promotional goods can often be thrown to one side and forgotten about. Not umbrellas!
Consider just some of the benefits:
- Instant Brand Exposure: Your umbrella will travel with its owner, so you extend your marketing reach without additional effort.
- Long-Lasting Impact: One-time ads have a short life expectancy. Well-made umbrellas on the other hand…
- Universal Appeal: Umbrellas are unisex and used by all ages thus, you are hitting all the demographics.
- Professional Image: Quality umbrellas lets the people that matter know that your company pays attention to detail and quality.
Design Considerations: Making Your Umbrellas Brand-Accurate
It goes without saying, but if you are creating a custom umbrella to promote your brand, you will want it to reflect the values of your brand. Thus, you should pay close attention to the design:
- Brand Colours: Use your exact brand colours on the umbrella canopy. We can Pantone-match fabric and print colours, ensuring your corporate umbrella aligns with your complete brand identity. For example, Hfbrolly can produce custom-dyed fabrics even in small batches (as low as a few dozen units) to get the perfect match.
- Logo Placement: Figure out where exactly you want your logo and how big you want it to be. You want it to be large enough to catch attention but not so big that it looks silly… unless silly is what you are going for.
- Simplicity and Contrast: Most of the time, it’s considered good practice to try to use alternate darks and lights. For example, if your umbrella fabric is dark, use a light-coloured logo (and vice versa) so it “pops.” Avoid overly cluttered text or images too as often, a single logo plus a short tagline or website URL work best.
- Quality Printing: High-quality printing methods such as screen printing or digital sublimation ensure vibrant, long-lasting logos. We use techniques that embed ink into the fabric for longevity. We do this by using silk screen and dye sublimation processes for vivid, durable prints.
Quality Matters: Reflecting Your Brand’s Standards
A corporate umbrella reflects the values of your company, so ensure that quality is central to any decisions you make. Focus on umbrellas that are built to last and that don’t tear or leak after the first bad storm.
While doing this, you can simply ask your supplier about materials and testing:
- Do the umbrellas have a windproof design?
- What kind of fabric is used for the canopy?
- How is the printing ensured not to fade?
We see each project as a collaborative process, so we would be delighted to put your mind at ease here. At Hfbrolly, we pride ourselves on using high-quality components for all orders. We perform quality checks, and some of our products even come with warranties or guarantees.
Remember, your branded umbrella might be used for years – you want your logo still looking sharp even after years of storms.
Planning Your Custom Umbrella Project
When setting out to purchase corporate umbrellas, you should think about the project strategically. Below is a list of a typical plan for companies who make this choice.
- Define the Purpose: Are these umbrellas for internal use (employees, board members), client gifts, event giveaways, or retail merchandise? Your answers will influence the quantity and budget, as well as design (an umbrella for a CEO might be more understated than one for a giveaway).
- Set a Budget and Quantity: Determine how many umbrellas you need and your per-item budget and remember, ordering in bulk often reduces the cost per unit. Also account for a few extras to keep on hand or to replace any that are lost or damaged.
- Choose a Reliable Supplier: Research and select a supplier with a proven track record in producing custom umbrellas. When it comes to companies with a proven track record, there are none that compare to Hfbrolly. We specialise in corporate orders and have the in-house capabilities to give you exactly what you’re looking for.
- Design and Proofing: If you have graphic designers, have them create a mock-up of your desired design. Alternatively, leverage our design team. We can provide a digital proof of the umbrella with your branding for approval. You should always take time to review it carefully – check logo placement, colours, and spelling in any tagline or text.
- Production and Delivery Timeline: If you have a firm event date (for instance, an upcoming product launch or holiday gifts deadline), communicate with us to ensure the schedule aligns. Factor in shipping time too.
Conclusion: Make a Lasting Impression with Your Choices
Hfbrolly specialise in bringing your visions to life. With decades of experience crafting umbrellas that marry form and function, we can guide you through the process from idea to finished product.
We know what we are doing, but we are also happy to work as a collaborator with you so you get a product you are more than happy with. We have a huge number of happy customers and we would love to add you to that list.
Contact Hfbrolly today to explore how custom corporate umbrellas can work for your business. Your next great marketing success might just be one umbrella away.
