Sporting events are a great way for people to connect and have fun; however, what makes them even better is getting sponsorships. In sports marketing, you need the right strategies and tools to secure a sports event sponsorship.
Many sports event planners offer branding opportunities for major brands and businesses to achieve sponsoring opportunities. This typically involves the use of promotional gear, like custom sports umbrellas, bearing the details of the sponsoring brand(s). In this article, we will explain the benefits of umbrellas for sports events and how they are useful for sponsor branding.
Custom Umbrella for Sports Events & Sponsor Branding
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Umbrellas are a great addition to every individual’s daily life as they can be the difference between a productive day and one stuck under a shade due to a sudden change in the weather. While umbrellas are great as a protective tool alone, they can be more to an individual, especially one with an interest in sports.
Sport umbrellas are special kinds of umbrellas that are used for various sporting events or activities. From outdoor events such as golf or soccer to large stadium events, umbrellas are functional in helping to keep players and supporters protected.
However, they also provide the opportunity to create personal styles and designs. You can create a custom umbrella by adding special designs and imprints to the canopy space of your umbrella. This is useful for sports events as you can showcase your interests with a custom umbrella.
Custom sports umbrellas also create an avenue for sponsor branding. At sports events, it is not uncommon to see custom sports merchandise such as branded t-shirts, face caps, wristbands, and many more. These goods are an opportunity for fans to show their love for a team. You can do something similar and even better by making custom sports umbrellas.
If you have some sponsors for your upcoming sports events, you can sell off the chance to help promote their business or brand with custom sports umbrellas. Not only will you be providing a useful item to sports people at such an event, but you will also be recognizing your sponsor’s impact on the success of your event.
Why are Custom Umbrellas Great for Sports Events?
If you are wondering why umbrellas should be considered for sponsors branding or your sports events, here are some reasons;
Increased Brand Recognition
One of the reasons why umbrellas are a great tool for sponsor branding is the visibility and recognition they offer to the sponsor’s brand. Due to the large surface area of the umbrella, the logo, brand name, and tagline imprinted are hard to miss and can be viewed clearly.
Also, using a branded umbrella at a sports event offers high impressions, more than some ads can provide. Imagine a gathering of hundreds or thousands of people seeing a sponsor’s brand on umbrellas all over the field or golf course.
Functionality
Another reason why umbrellas are a useful tool for sponsor branding is their functionality. Unlike marketing or advertising media like fliers, digital ads, or billboards that you toss away after some time, umbrellas are practical and useful items. If you give out branded umbrellas bearing your sports event sponsor’s details, the recipient will certainly have use for the umbrella one day, advertising for the sponsor’s brand in that manner.
Versatility
The best-selling products are the ones that have various uses; umbrellas are highly versatile, making them an excellent choice for your branding needs. You can make custom sports umbrellas for all kinds of sports activities; these umbrellas can come in various designs, and styles, and are made for various uses. For example, you can have portable branded sport umbrellas to be shared as gifts or you can make large-sized umbrellas for stalls around the sporting location.
How to Use Sports Umbrellas as Sponsor Branding Tools
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Here are a few ideas to consider in using custom sports umbrellas as branding items for your sports event’s sponsors.
Gift Items
You can make custom umbrellas using your event sponsor’s brand details and distribute these umbrellas as gifts. The best umbrellas for this use are portable or foldable umbrellas that can be easily carried around. You can add them to gift packs for winners of sports activities, participants, and also volunteers.
Location Set-Up
Another practical use of a custom sports umbrella that promotes your sponsor’s brand is to set up the space with these branded umbrellas. If you are using an open field or a space with partial covering, like a stadium, you can set up large umbrellas to protect all attendees. This way, the umbrellas serve as cover and also aid brand recognition.
Have you ever seen a stadium filled with names and logos of various popular brands like Adidas, Tesla, etc? You can achieve the same through stadium branding and setting up the stadium or sports location with custom umbrellas.
Influencers Partnership
You can also partner with influencers before or during the sports event to promote the event and also celebrate you. For example, you can give sports influencers some branded umbrellas (with the sponsors’ names, logos, and other details) and encourage them to use these umbrellas in their posts. This promotes both your event and the sponsor’s brand.
Photo Prop
Pictures are a highlight of successful events. You can take advantage of this opportunity by setting up photo spots with your sponsor’s custom umbrellas. Make these umbrellas a backdrop for the picture location and encourage attendees to take pictures and share them on their social media platforms.
Celebrate Your Sports Event Sponsor with Custom Umbrellas
Custom umbrellas are highly visible, functional tools which makes them suitable for your custom branding needs. Sports marketing requires essential strategies and tools, including branding opportunities for sponsors.
Hfbrolly is a top umbrella manufacturing company and we can help you celebrate your sponsors by creating branded umbrellas that improve their brand visibility. Whether you have a golf tournament or a tennis competition coming up, we can help you make umbrella pieces that sing your sponsor’s brand name for a lifetime.
