Have ever been out and all of a sudden it starts to pour? Do you know what comes to mind in that instance? Your Umbrella at your door entrance that you forgot to pick up. Now imagine if that day, a particular brand had an event and handed you an umbrella as a souvenir, they saved the day, right?
Umbrellas are not only a protective element from harsh weather conditions, but they can also be the solution to your company’s branding problems. In this article, we will introduce you to umbrellas as branding pieces and also guide you on how to choose the best one for your brand. Read on to find out more!
What are Custom Umbrellas and Why Are They Great for Corporate Branding?
Custom umbrellas are unique umbrella pieces with specific designs that help to communicate with various audiences. The canopy is a large component and its function is to provide cover from harsh weather conditions; however, it does more than that.
You can create a custom umbrella for your corporate branding by imprinting your business logo, tagline, and call-to-action on the canopy space. Here are some reasons why you should consider custom umbrellas for your branding solutions.
Increased Visibility
If you are looking to grow your business, one thing you should take seriously is how to boost your brand’s visibility and this is one of the benefits that custom umbrella pieces offer. Custom umbrellas with your company’s details can serve as an effective marketing tool based on an umbrella’s functions.
Imagine all the places that your brand can reach just by being an addition to an umbrella’s canopy. Umbrellas are mostly used in public spaces so your umbrella can become a moving ad, showcasing your brand to everyone. This is one of the cheapest ways to improve visibility for your brand. (You can also add catchy phrases or call-to-action such as “sign up now” to make it a promotional umbrella).
Functionality
Another benefit of using promotional umbrellas over other branding options is their functionality and staying power. Compared to fliers, printouts, and billboards, custom umbrellas are practical and useful for your customers. Your client can carry your branded umbrella out on a rainy or sunny day.
When this umbrella is in use, other people see your brand and become potential customers. This way, the umbrella not only serves as a means of promoting your company but also functions as a protective tool for your customers.
Versatility
Umbrellas are a versatile item, which makes them suitable for your branding and marketing needs. They are fit
Unique Ideas for Branding with Custom Umbrellas
Effective branding helps to make businesses stand out to potential customers and this is possible by establishing trust and connection. Here are some ideas you can run with to push this for your business.
Corporate Gifts
Gifts are a way of showing appreciation and you can incorporate this in your business by creating custom corporate gifts with umbrellas. Doing this not only promotes your business, it also builds your brand image and it helps your clients or customers feel better attached to your business. You can give out umbrella pieces to celebrate anniversaries, a business milestone, or as an end-of-year gift for staff.
Display at Events
Another idea for your branding with umbrellas is to showcase the custom umbrellas at large events such as trade shows or conventions. For example, if your business has a stand or stall at a trade event, you can set up umbrella pieces around the area, to display your brand image. You can also have a large umbrella that does not only advertise but also keeps you and potential customers protected from the sun’s rays.
Community Building and Gifting
Every company should have a corporate social responsibility to take care of the community where they are situated. This involves outreaches, philanthropic activities, and annual events. Custom umbrellas can be useful in this case for brand promotion. For example, your company can provide market vendors with branded umbrellas, holding the details of your business like the logo and tagline. This way, both the community and your company benefit.
Other ideas are;
- Event sponsorship.
- Season-based campaigns.
- Rewards for contests and promotions.
How to Choose the Right Umbrella for Your Custom Corporate Branding
Choosing an umbrella that aligns with your needs and preferences for your company’s branding can be daunting, especially with thousands of options to choose from. Hence, we have provided the following tips to guide you in making your choice.
Purpose
One of the things you should consider when looking for the right umbrella for your business branding is the purpose. If you need umbrellas to set up at stores or marketplaces, you will get a different size from umbrellas that go out as gifts. Hence, consider the purpose first.
Design & Style
Another thing to consider is the design you are going for and this should depend on who your recipients will be. If you have high-value clients, then you may have to go for luxury umbrella pieces with durable handles and sleek designs. If your umbrellas are going to kids, then you have to consider creative and fun designs.
Quality
You should never compromise on quality in making an umbrella purchase for your business branding. Umbrellas are supposed to last as long as the user wants and the only way to achieve this is to invest in quality pieces. Hence, you should only make your custom umbrellas from companies that prioritize quality.
Final Thoughts
Custom umbrellas are an excellent choice for your company’s branding needs with excellent return on your investment. For every umbrella piece, you get about 1,000 views on your company’s details and it lasts a lifetime. Hence, you should make a choice today and decide on the perfect promotional umbrella that suits your business.
If you are looking for an excellent umbrella company to make bulk custom umbrella pieces for your company’s branding, we have the best for you! HFBROLLY is a leading manufacturer of quality umbrellas with durable parts and excellent features. We have several customization options available for you. Contact us today, share your ideas and we will help you create branded pieces that push your business forward.