As they are used every day, umbrellas are a combination of rain protection and sun protection, but they can also be a strong advertising tool. However, customized umbrellas, in particular, are designed to resonate with the audience and improve brand image for potential customers. To assist you in designing both personalized and practical customized umbrellas, we will provide a variety of creative and practical design suggestions, including brand display, functional design, size innovation, environmentally friendly materials, etc., to help your brand stand out in the market.
Brand information display
Logo Position
Ensure that the brand logo is positioned in a leading location on the umbrella, either in the center or the top of the umbrella. This will help enhance the brand’s exposure even further and wider, as when the umbrella is opened, more people can see and remember the brand. Place the logo at the bottom of the umbrella or somewhere hard to see, as this will affect the image of the brand.
Color Matching
Using colors that align with your brand image can help you create some consistency in your brand identity and anchor attention from your consumers. Designing umbrellas utilizing the company’s branding main color makes them stand out from the crowd, gives them a feeling of professionalism, and makes it high-end style!
Slogan / Tagline
For instance, if you have an umbrella hanging over thousands of square feet, it is an excellent location to print your brand slogan or taglines and make a deep impression. Be mindful of the text being clear and large enough that it can be read from a distance when designing.
Bone and handle material
Umbrella Bone Material
Opt for lightweight and robust materials, like aluminum alloy or fiberglass, which are strong and durable, while keeping the overall weight of your umbrella low and easy to carry. Batten down the hatches against rust and avoid prone materials — big time, especially if you’re in a humid climate, the umbrella bone is rusty. Most Mi5 umbrella life will be greatly reduced.
Umbrella handle design
The handle should be ergonomically designed to provide a comfortable feel for long use. As for materials, a wooden umbrella handle is appropriate for a high-end brand image, and a plastic or metal umbrella handle is suitable for modern and fashionable design styles. In portable umbrellas, the detachable or folding umbrella handle design not only makes them easy to carry but also makes the products more practical and convenient.
Umbrella pattern design
Simple and atmospheric design
Even with large trademarks, modern consumers increasingly prefer simple and atmospheric designs and avoid overly complex patterns. By incorporating just some simple lines or moody geometric patterns, the umbrella would turn into an even more luxurious piece and a self-explanatory brand message.
Personalized patterns
However, to satisfy different market consumers, patterns can be added, such as festive elements, interesting illustrations, or a personalized demand for customer-customized patterns. Personalized design enhances the attractiveness of the umbrella and also makes it an emotional link carrier.
Color gradient
Gradient color design can not only bring us a modern sense of umbrellas but also make umbrellas more fashionable and unique in the market. Small, gradient color umbrellas can often attract more consumers’ attention, especially for the young market.
Functional design
Windproof design
A windproof design is essential for rainy and windy climates (like the UK). The super waterproof design is essential to keep your environment dry and to make sure that your umbrella does not tip over in windy weather, it will become more stabilized by reinforcing the umbrella bone and designing the wind vents (ventilation holes) in the umbrella, when the umbrella in use is not easy to damage, to increase its stability.
Super waterproof coating
Selecting good-quality waterproof paint material ensures that rainwater will not be able to penetrate the umbrella surface, making it dry and comfortable for the user. Especially in heavy rain conditions, good waterproofing can effectively enhance the practicality of the umbrella.
UV Protection
Umbrellas are not just used for protecting from rain, but also as sun protection weapons. It offers a UV-resistant umbrella designed to resist UV rays and protect the user from sunlight. The multi-functional design is particularly critical to markets in the tropical and subtropical regions.
Innovations in size and shape
Adjustable size
Umbrella bone systems can also have an adjustable design; this makes it much easier to adjust the size of the umbrella according to various needs. For example, a switch from a standard size to a mini size guarantees shade but loses out on portability.
Asymmetric design
Redesign the umbrella surface of the classic round umbrella shape into a more asymmetrical design, such as a rectangle long-side or curved umbrella surface. This unusual shape makes the umbrella creative and eye-catching.
Double Umbrella Design
The double umbrella design, to put it simply, has two crossed umbrellas that can form a larger shelter area at the same time. This umbrella is very suitable for couples or family customer groups. It is essential and functional but also creates a more interactive sense.
Eco-friendly & sustainable design
Eco-friendly materials
Using recyclable, eco-friendly materials — like recycled plastics and eco-friendly fabrics — would also help boost the brand’s eco-friendly image and appeal to an increasing number of environmentally-conscious consumers.
Sustainable Production
Environmental protection processes and energy-saving production methods can be selected to ensure the carbon footprint is reduced during the production process, which can reduce the harm to the environment in the global trend of sustainable development.
Portable and Smart Design
Smart Umbrella
COVID-proof umbrellas — Install smart technology to make umbrellas that can predict the weather and come with Bluetooth or a GPS location system. One example is intelligent umbrellas that can remind users to bring umbrellas on rainy days through an APP or connect with their mobile phones through Bluetooth to avoid loss. For comparison, specs aren’t just a UX thing either; in fact, these smart features don’t just make for a more sophisticated UX, they actually raise the product’s cool factor tech-wise.
Foldable and portable design
Because long traditional umbrellas are not portable enough for modern use, the lightweight, portable, foldable umbrella with a small design is easy to store and convenient to carry. This product is especially convenient for consumers who often need to go out and can be easily put into a backpack or handbag.
Creativity and fun
Interesting Patterns
Quirky designs grab the attention of consumers beyond the normal brand logos. The creation of some popular illustrations, devices that make fun slogans, or some eye-catching shapes can make the umbrella the hot spot of the conversation and increase the affinity of the brand.
Interactive design
For instance, umbrellas that use different colors that appear only when wet or create patterns depending on the environment. The creative design brings fun when used and improves users’ branding experience significantly.
Summarize
Custom umbrellas are not only a simple shelter but also a way for brands to bond with consumers. They can accommodate the functional need for daily use and should aim for brand visibility and attractiveness through creative designs. We expect to see more brand opportunities as umbrella designers expand their designs to include windproof/waterproof, customizable patterns, connectivity, and eco-friendly materials. For anyone still deciding on the perfect customized umbrella for their brand, we hope this advice helps inspire unique and functional designs.
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