No one expects an umbrella to become the core of a billion-yuan business. Most view it as a simple, low-margin necessity. But in 2013, Ma Long saw something different—a chance to elevate a basic item into a high-end fashion accessory. What he created wasn’t just an umbrella; it was a cultural icon. The Unexpected Beginning […]
How a $30 Umbrella Built a Lifestyle Empire – And What You Can Learn From It
