The advent of globalization and immense competition has pressurized business corporations and ventures to offer a wide range of products in the market to maintain their dominance over their rivals. In this regard, various strategies of marketing are a key factor to determine the success of a brand.
When it comes to selecting an incredible tool for advertising, printed umbrellas may come handy due to their portable and functional properties that create a visual impact on the end consumer. This versatile promotional product may allow brands to enhance their visibility and reach their target audience by branding messages and printing logos on the panels of the brollies.
Below, an ultimate printing guide deployed in the umbrella industry is being provided.
Selection of the Fabric
The quality of the fabric chosen for the product plays a vital part in shaping the canopy of the umbrella. The experts at the umbrella factory ensure that the fabric for the umbrella is waterproof and is durable for offering protection from rain and the sun.
To elevate the quality of the umbrellas, the base fabric is equipped with chun Yafang and polyester spinning. The umbrella industry of the UK is highly popular for its polyester fabric that is extracted from a waterproof fabric and is developed using PVC glue to reinforce its waterproof coating. In this regard, the density of the base fabric is a fundamental component in assuring the ultimate quality of the end product.
For clients that prefer commercial outdoor umbrellas or multi-color patio beach umbrellas, a fabric swatch that displays a wide range of solid colors prepared from Pantone colors is the best choice. Conversely, clients that set fashion as the foundation of their brand prefer printed colors to integrate that magnetism in their umbrellas to attract kids and youth.
A team of highly trained personnel optimise production through application of methodical procedures to determine the weft and warp density. With the objective of attaining a successful outcome, the density mirror is considered as the most appropriate medium to monitor the width of the fabric that ranges from 62 inches to 68 inches. Experts imply 66 inches as the default width for regular umbrellas, whereas the color range can be diversified depending on the printed or solid colors.
Types and Methods for Printing the Fabric
Due to the growing needs of the brolly industry that are reliant on the requirements of end consumers, brands seek for a variety of umbrellas that are produced through roll heat transfer, digital printing, flat screen printing, and circular screen printing.
However, what makes a brand stand out from its competitors is the fabric of the product. Nylon is considered as the top quality, yet the most expensive in contrast are pongee and polyester in the UK umbrella industry.
The popularity of this fabric is associated with its silk attribute leading to no friction upon rubbing, along with the bright and appealing color of the fabric. Currently, a significant percentage of umbrella factories in the UK prefer pongee over nylon as the humidity in the atmosphere normally shrinks a nylon canopy that further hampers the open and close mechanism of the umbrella.
On the contrary, pongee is a soft unbleached Chinese fabric, which is of better quality and relatively expensive compared to polyester. It is widely regarded as a high-density fabric that is ideal for golf and promotional umbrellas due to its stability and medium weight. The matte and dark color of this fabric along with its raw silk texture and cotton touch makes it trendy.
Screen Making and Printing Process
Screens are pivotal for business corporations that sought commercial outdoor umbrellas or promotional golf umbrellas for promoting their brand names and reputation in the market. This process exclusively engraves the message or logo of the company from its digital form to its final form. Using a layer of emulsion, the required shape or design is obtained by burning away the stencil in the exposure unit.
For this task, skilled craftsmen undertake the task of moving away from the burned section by washing the emulsion surrounding the design area, and eventually preparing it for printing. Once the printing is completed, the emulsion is dissolved and sprayed down by adding chemicals for reclaiming the screens.
This procedure is of considerable importance for companies that focus on using umbrellas specifically for printing logos or circulating their slogans. To ensure efficiency in operations, a rotation assembly is utilized for loading the products, while the particular colour of the ink required for the screens are placed into motion. A quality print by expert designers is guaranteed by maintaining a constant pressure, while a motorized squeegee equipped with the selected ink colour is squeezed onto the product through the silk mesh screen.
As the focus of the brolly industry is levied upon variation, a constant process is used, but a different screen and colour ink is consumed for obtaining multiple coloured umbrellas.
Final Printing Process
In spite of the presence of numerous manufacturers and suppliers of umbrellas in the brolly market, the fact that sets the market leaders apart is based upon their capability of assuring that the exact standards of promotional umbrellas are applied. Thus, to create multiple transfers, a roll to roll process for printing is implemented, which is further applied on the panels at a later stage.
For introducing innovation for umbrella panels, a circular saw and chalk cut the fabric into tessellated triangles along with the addition of a topping ring. The variety of panel colours that brings together the completed frames and the canopies makes it vibrant and appealing. Once the standardized testing procedures are implemented for drying and inspection, the umbrellas are set for delivery for the respective clients.
The emphasis by Hfbrolly on their ‘no compromise on quality’ policy makes them the most reputed manufacturers and suppliers of brollies in the UK. When it comes to the list of most resourceful products in the market, the existence of umbrellas cannot be denied. To cater to the need of your brand, Hfbrolly offers a wide range of customizable brollies that can be altered accordingly with respect to frames, handles, panel colours and the canopy.
Being the leading umbrella factory that offers exquisite brollies for its clients, Hfbrolly incorporates advanced management system and scientific methods for manufacturing and printing its product.
Hfbrolly has premium customization service and offers the best quality golf umbrellas. While displaying and visualising your brand to your target audience, our expert craftsmanship assures compliance with all quality and safety protocols before our products are delivered to you.
Different Types of Printing Umbrella
The availability of options for different types of printing umbrella results in a diverse range for the clients. This is further bifurcated into various processes of printing brolly, ranging from screen printing, digital printing, and UV printing to the sewing effects.
The popularity of traditional screen printing is still common in the brolly industry due to its durability and effectiveness. Business corporations opting for this traditional approach can avail the benefits of the low cost of origination and cost-effectiveness. Additionally, the availability of varnish prints and flawless reproduction of colored logs further adds to its growing usage.
Vibrant patterns and colours is an attribute that distinguishes a product from one another. The deployment of this method can be seen in the UK’s brolly market in the production of breathtaking promotional umbrellas for business ventures. Unlike other printing methods, the use of graduation and shading results in dramatic full panel designs, while the penetration of the colour onto the surface makes it is resistant, colourful, and long-lasting to scratching.
The implementation of UV printing based on a low energy technology results in quality benefits for clients seeking to use umbrellas for branding purposes. Intricate designs and a striking reproduction of colours under this method is outstanding. Even though the brolly industry in the UK is growing rapidly, yet the traditional sewing and embroidery is still in use. Unlike conventional methods, umbrella factories make effective use of multi-headed embroidery machines, which offer a combination of decoration techniques.
The emphasis by Hfbrolly on their ‘no compromise on quality’ policy makes them the most reputed manufacturers and suppliers of brollies in the UK. When it comes to the list of most resourceful products in the market, the existence of umbrellas cannot be denied. To cater to the need of your brand, Hfbrolly offers a wide range of customizable brollies that can be altered accordingly with respect to frames, handles, panel colours, and the canopy.
Being the leading umbrella factory that offers exquisite brollies for its clients, Hfbrolly incorporates advanced management system and scientific methods for manufacturing and printing its product.
Hfbrolly has premium customization service and offers the best quality golf umbrellas. While displaying and visualising your brand to your target audience, our expert craftsmanship assures compliance with all quality and safety protocols before our products are delivered to you.
